Mobile Marketing with NFC Tags
Marketing with NFC tags is the newest way to connect brands with their mobile audiences using digital content in the physical world. NFC will change the way marketing campaigns engage consumers in the real world by creating a bridge between offline and online media. If you're planning to take advantage of this exciting new technology, you're going to want to make sure you get it right the first time, as new technologies require the right solutions to execute properly.
In order for your NFC marketing campaign to be a success, it's important to have a solid strategy for managing and tracking your NFC tags. SmartTouch is only platform that powers you to manage and track your NFC Tags remotely.
SmartTouch NFC mobile marketing platform combines a mobile website builder with NFC tags, NFC management, NFC sticker printing, and NFC campaign analytics. NFC tag stickers can be attached to almost any surface including but not limited to paper, glass, metal etc.
NFC Mobile Marketing Applications Include:
Manage NFC Tag Contents
Control your NFC marketing campaign by being able to manage your tag's content at any time and from anywhere. No matter where your tags are located, you still have full control over it to define the user experience.
Tracking & Reporting
If you're serious about your NFC marketing or advertising campaign, you're going to want to be able to track how your tags perform in real-time, and access critical reporting when you need it most. SmartTouch allows you to measure how often users engage with your tags, their geographic location and what devices they're using. And if you manage your mobile landing pages with SmartTouch, you can also track exactly what users do after they initially interact with your tag for additional analytics insights.
Power of Two
In many cases, QR Codes can complement NFC marketing efforts, especially in the early stages of NFC adoption. The gap between smartphones that can scan QR codes but not read NFC tags can be bridged with a coordinated effort from both. On SmartTouch, marketers can use tools to track engagements initiated by NFC tag stickers or QR codes, all on the same platform.