A smart poster is the next generation of poster, it still has the visual impact of a traditional poster that showcases your promotion but it also has an enhanced interactivity which connects the physical world to the virtual world.
It does this by using new technology like NFC tap and QR codes to allow a person to access information immediately on their smartphone over the internet.
A traditional poster only gives a visual promotion for either an offer a phone number or a web address. This then requires the customer to either remember the offer and go in store to redeem it or get there phone out and physically input and store the phone number or web address.
In today’s busy world where people are bombarded with offers people do not have the time nor inclination to stop and do this. Therefore the response rates are very low with minimal traceability.
We need to make this simpler for the end user to access the offers and content on the move and smart posters do this. By enabling someone to very simply scan a code or touch their NFC enabled phone against the poster they can be instantly redirected on their mobile phone to the advertising content.
This can be anything from getting the user:
· Go to website
· View a product they can purchase
· Like a Facebook page
· Go to Twitter
· Go to Foursquare
· Opt in for more information
· Download an app
· Download a coupon
· Download a video
· Tap to call
· Join your loyalty program
.....and much more
Suddenly the poster is not just a visual offer but it actually allows you to gain repeat business, customer loyalty and even instant sales!
This has all the benefits of the traditional poster but it is a dramatic enhancement that offers much more.