QR Codes are similar to the standard bar codes that currently appear on all types of consumer products. However, QR Codes can contain much more information than traditional barcodes.
QR Code is an image-based hyperlink that connects the physical world with the online world. For marketers, your unique QR Codes allows advertisements, brochures, posters - even clothing or billboards - to direct users to a mobile landing page. This integration between print and web via mobile adds a new dimension of communication to any marketing or outreach effort.
A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.
Once the QR Code is scanned, it is translated into actionable information, such as a text message or opening a mobile web page.
1. Flyers or posters - to help promote event or an upcoming 'gig'; share info on your site they wouldn't get on a normal flyer (e.g. video)
2. Stickers or a tee-shirt - novelty is key; make them curious and they will scan...
3. Invitations - for example share driving directions, additional info, photos, or allow RSVPs...
4. Business cards - promote yourself more memorably than you would with a simple email address, phone number, and a title
5. Marketing materials - such as brochures, advertisements, in-store displays, window decals, etc
Think up your own ideas...